Common online shopping scams and how to avoid them

Most online stores are exactly what they claim to be, but a small number are built to take your money or your card details. Knowing the handful of scams that keep coming back makes them much easier to spot.

This guide walks through the most common online shopping scams, what each one looks like, and the simple habits that protect you. You can also run any store through our free check before you buy.

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The scams that keep coming back

Online shopping scams tend to fall into a few familiar shapes. Once you recognise the pattern, the specific store or product barely matters. The cards below cover the ones you are most likely to meet, and the section after that turns them into a short checklist you can run in a minute.

If a store feels off, start with our free safety check. It looks at the technical signals so you can focus on the things only a human can judge.

Common online shopping scams

Fake or copycat stores

A brand-new site, or one dressed up to look like a well-known brand, set up mainly to collect payments.

Counterfeit goods

Fakes sold as genuine, often at a small discount so the price still looks believable.

Deals too good to be true

Heavy discounts on in-demand items, designed to rush you into paying before you think.

Non-delivery

You pay, the order is confirmed, and nothing ever arrives. Contact details then go quiet.

Fake checkout pages

A payment or checkout page built to capture card details rather than complete a real order.

Subscription and trial traps

A cheap or free trial that quietly signs you up to recurring charges that are hard to cancel.

Social media ad scams

Many dodgy stores now reach people through social media ads rather than search. The ad looks professional, the product looks appealing, and one tap takes you to a store you have never heard of. The ad itself is not proof of anything, so treat a store you found through an ad exactly as you would any unknown site. Check it before you pay, not after.

How to avoid getting scammed

  1. 1.Run the store through our free safety check before you buy.
  2. 2.Search the store name along with the word "scam" or "review" and read what other buyers say.
  3. 3.Be sceptical of prices far below everyone else, especially on popular items.
  4. 4.Look for a real contact address and clear returns, refund and privacy policies.
  5. 5.Check the connection uses https on the checkout page, and make sure the web address is spelled correctly.
  6. 6.Pay with a protected method such as a credit card or PayPal, and never by bank transfer or gift card to a store you do not know.

If you think you have been scammed

Act quickly. Contact your bank or card provider to report the charge and ask about a chargeback, and change any password you reused on the store. Keep the order confirmation, emails and any receipts, and report the store to your local consumer protection body. The sooner you flag it, the better your chances of getting your money back.

Frequently asked questions

What is the most common online shopping scam?

Fake or copycat stores and non-delivery are among the most common. You pay for an order that either never arrives or turns out to be a counterfeit, and the store goes quiet afterwards. Checking a store before you buy is the best defence.

How can I tell if an online store is a scam before I buy?

Run it through a free safety check for the technical signals, then search the store name with the word "scam" or "review". Be cautious of very new sites, prices well below everyone else, missing contact details and payment by bank transfer or gift card.

Are deals that seem too good to be true always scams?

Not always, but a very low price on an in-demand item is one of the strongest warning signs. Scammers use big discounts to rush you into paying before you check the store. Slow down, verify the store, and pay with a protected method.

What is the safest way to pay to avoid shopping scams?

Use a method that offers buyer protection, such as a credit card or PayPal, so you can dispute a charge if something goes wrong. Avoid bank transfers and gift cards for stores you do not know, as those payments are very hard to reverse.

What should I do if I have already been scammed?

Contact your bank or card provider straight away to report the charge and ask about a chargeback, change any reused passwords, keep all records of the order, and report the store to your local consumer protection body.

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